Pothole damage sees alloy repairs jump 58% in two years

Demand for alloy wheel fixes have increased by 58% in just two years, one mobile repair firm claims, with the blame aimed at the UK’s pothole-ridden roads.

In just two years, Revive! Auto Innovations has seen jobs climb from some 8000 in 2021 to more than 12,600 in 2023. Over 40% of its total business is now alloy repairs.

It comes as the country’s main political parties vow to fill in potholes as part of their 4 July election pledges. Labour has pledged to invest £320 million in our roads; the Lib Dems promises to cut the “red tape” around roadworks.

Paul Boss, chief executive of the Road Surface Treatments Association (RSTA), said: “The only way we are going to stop further damage to cars is by taking a more proactive approach to road maintenance.

“This means preserving and protecting roads to reduce future potholes and filling existing ones to ensure safer and smoother travel. Any future government needs to take note of this if they want to solve this ever-growing problem.”

Mark Llewellyn, managing director at Revive!, said: “We have seen a substantial increase in demand for our alloy repair service in the last couple of years, and considering the state of many of Britain’s roads, it’s little wonder.

“If your alloy wheels become damaged due to hitting a pothole, not only will this affect the overall cosmetic appearance of your car, but damaged alloy wheels could cause issues in terms of losing traction and control, as well as loss of tyre pressure.”

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