UK accessory and parts chain Halfords has announced a new ‘strategic partnership’ with Mobivia, the French company behind European fast-fit brands including Norauto, ATU and Midas. 

The deal will see the two firms working together to source and purchase own-brand products, with the aim of streamlining development and expanding their ranges of motoring and cycling-related products. 


Deal with French firm to jointly source and develop new products

Mobivia is hopeful that the move will also benefit customers and consumers, claiming that it ‘will enable both companies to improve the quality and choice of products available’. Additionally, the firms have agreed to continue working with their existing supplier partners on a local and national level. 

Halfords CEO Graham Stapleton claims the new relationship will help the firm to serve ‘customers even better, further improving choice, quality and value’. 

The news comes following Halfords’ recent acquisition of Scottish garage network McConechy’s for £9.3 million, which Stapleton described at the time as ‘highly complementary’ to his company’s existing product and service offering. 


Halfords’ half-year financial results revealed a 2.5 percent profit drop and 2.9 percent revenue decline in the six months leading up to 27 September. 

Mobivia was founded in 1970 as a Lille-based repairs and accessories store. Today, it represents nine brands and 27 start-ups across the automotive sector, with more than 23,000 employees, and 2000 workshops and stores in its network.

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