Eleven years after entering Europe, LKQ has build a dedicated website as part of a brand refresh.
This new site was developed in conjunction with branding consultancy Kenza, based in Berlin. Company news, shareholder information and media downloads will be available through the resource. The consultancy also picked out new typefaces and colours to be used across the business and (very) subtly refreshed the logo.
Changes to the brand and the introduction of the website follow on from CEO Arnd Franz announcing the ‘One LKQ’ plan in 2020. Under this plan, the many separate businesses bought by the corporation over the preceding decade would be brought under a common identity, while smaller businesses were integrated into larger ones.
“Kenza did an outstanding job enabling LKQ set new industry standards and apply a state of the art design and corporate identity by modernising the LKQ brand and make it ready for the post-digital age – we’ve made the first step and are eager to continue our journey in the future!” said LKQ Communications Director Christiane Lesmeister.