Bringing new products into range – how to get a feel for what is going to be ‘the next big thing’
Clean, sharp edges. Uniformity. Ease of use. Addressing a need. Will you find the next sliced bread? By Yiano Ioannou
Marketing
GS Yuasa spend on national TV advertising
Combined brands to be marketed together for the first time
Airtex to refresh brand as part of marketing push
New designs to highlight EU production and warranty length
THE POWER OF OVER-COMMUNICATING
Over-communicating relevant content, is the single most important tool you have at your disposal
HOW TO SELL A BUSINESS
By Adam Bernstein We’ve seen the sale of plenty of family businesses in the aftermarket over the last couple of years. It isn’t just down to the major buying groups stamping their feet either, for […]
A POINT OF GARAGE DIFFERENCE
Why should customers choose your garage? Andy Vickery shares some marketing ideas to help garages stand out from the competition.
ECP IN FRESH ASA RAP OVER ‘MISLEADING’ CAMPAIGN
Factor has second complaint upheld relating to discount email marketing
NEWS
Get ready for EVs now, Delph…"If they have to say, sorry, I can't work on EVs, they turn the customer away, and they don't want to do that"...
LKQ Euro Car Parts announces…This, the brand claims, is designed to bring it “even closer” to its customers while increasing order fulfilment speed...
Movers and Shakers: Garage H…All the latest changes from across the sector, including new roles, promotions, and retirements...
WAI to distribute HC-Cargo p…Announcement comes after WAI's acquisition of Pos Service Holland ...
WAI Global acquires Pos Serv…PSH is the owner of Huddersfield-based Wood Auto...